SYLLABUS
Department: Transportation Design
Course Title: Visual Communication IV
Course Code & Section #: DTR 302 A
Credits: 1.5
Meeting Times: 4:15-7PM
Location/Room #: T612
Instructor: Chris Piscitelli
Phone: N/A
Office Hours: No office hours: Students can contact me specifically if audience is required
This syllabus is posted on Blackboard.
Course Description
This advanced visual communication course covers many traditional design visualization techniques. Emphasis is on developing the ability to efficiently communicate design ideas in a convincing manner using perspective, color, value and lighting to define form.
Detailed Description
The emphasis in Visual Communication IV will be to continue to develop manual sketching skills for ideation as well as become more skilled at making use of the enablers of digital software, such as Photoshop.
Weekly Assignment Structure
Unless otherwise stated, the assignments will be multiple pages of ideation sketches, as well as a few developed sketch renderings based on the week’s lesson.
Typical Weekly Assignment 1: Concept Exploration
Produce an appropriate volume of ideation sketches that extensively explore the aesthetic and conceptual, possibilities of the project. The outcome of this phase should be quality line sketches depicting several design directions and concepts, representing proportional/styling bandwidths.
Typical Weekly Assignment 2: Focused Development/ Design Refinement
Based on review, select concepts for refinement (though you should be scanning all of the hand work.) This phase will require digital rendering. (The level of rendering will be based on the techniques and rendering styles taught each week.) Prepare a number of rendered views of your final design to define your proposal.
Learning Outcomes
Students will:
· Continue to build a confidence towards developing a high level of manual sketch work
· Communicate design ideas in a convincing manner using advanced digital presentation techniques.
· Continue to develop composition, lighting, value, color, proportion, and quality of creativity in the development of ideas.
· Use different styles of digital rendering techniques.
· Give constructive critiques
Materials and Supplies
- 11x17 Marker/Bond Paper
- Thumb tacks
- Prisma Color Pencils (black or blue) Pencil sharpeners are handy as well
- Sketchbook
- Stylus For Cintiq Lab
ASSESSMENT
Students will be assessed by the work that they complete each week, and their involvement and engagement in each class. They will also be required to keep an up to date blog with all of their weekly assignments; both sketchwork and renderings to showcase the semester’s development.
Partial credit will
be give to late work if completed and turned in before the next class meeting.
After one week no credit will be given.
n/a
I.
Course Guidelines
Pertaining to Grades
a.
Late
Work
b.
Extra
Credit (if applicable)
Grading Scale
A 94-100 C 73-75
A- 90-93 C- 70-72
B+ 86-89 D+ 66-69
B 83-85 D 63-65
B- 80-82 D- 60-62
C+ 76-79 F 59 or below
